Customization is the word of the hour for consumer food trends in 2017. As Millennials increasingly shape food markets with their purchasing power, their desire for products that are tailored to their lifestyles, health goals and self-expression becomes a powerful tool for drawing in new consumers.
Agave: The Perfect Solution for Customized Diets
“We’re seeing this global flexitarian effect,” said Kara Nielson, manager of sales and engagement at Innova Market Insights, at the 2016 Institute of Food Technologists’ exposition. She went on to point out that product launches including a plant-based sales claim grew 63% from 2011 to 2015.
Increasingly, consumers are looking for products that can claim environmentally-friendly origin. (“Environmentally friendly” sales claims had a compound annual growth rate of 72% from 2011 to 2015.) They want their purchase choices to have a positive impact on the world they live in – and they want those purchase choices to have a positive impact on their health as well.
Clean eating has become both a symbol of prosperity and a perceived key to better health and living. Consumers want food products that contribute to a sense of wellbeing and connection the natural world they live in. Increasingly, they are invested in discovering the story behind their product. If it’s produced in a way that makes them feel good about their choices, they’re more likely to make the purchase.
Agave as a Selling Point in Your Food Product
That’s where agave comes in. Its unique qualities make it exactly the right fit for today’s food market.
While agave has long been a popular sweetener with health or calorie-conscious consumers, our organic blue agave offers a set of advantages that dovetail perfectly with current trends in consumer food product purchases.
It’s a plant-based sweetener that isn’t just vegetarian – it’s totally vegan, making it a perfect fit for the highly-customized, “clean”-focused diets embraced by modern consumers.
In addition, our organic agave is sustainably produced on farmer-owned farmers in Mexico. We use agriculture methods that do not erode the land our agave is planted on and reuse the organic waste and spent water from agave product processing to power and upkeep the factory.
We believe in giving back to the community our agave products are made in. That’s why we support organizations and city efforts around our field and production factory locations. Whether it’s supporting a local sports team or making sure all our employees have accessible healthcare when they need it, we support the people who make our premium agave syrup and agave inulin happen.
Is Agave Syrup the Right Sweetener for You?
Is agave the organic sweetener you’ve been looking for? Our premium organic blue agave syrup is non-GMO and fair trade certified. And there’s an eco-friendly narrative behind every product we make.
When you buy from the Tierra Group, you’re supporting local farmers. Their love for the land and its people is the driving motivation behind our high-quality agave syrup and agave inulin products. Find them on Amazon, or contact us for private label or bulk purchases.